#neverseconds – A lesson for us all in Internet marketing by Martha Payne (9 years old)

I suspect that many of you will have heard about the 9-year old girl from Argyll and Bute in Scotland, whose blog site http://neverseconds.blogspot.co.uk/ was the victim of censorship by her local council because it drew attention to the catering standards in her local school.

School dinners.....

I was monitoring the story yesterday and wrote a semi-geeky article on my website (and Intechnica’s blog site) about the impact that this appeared to have on the complaints page of the council website. (It broke!)

As a measure of just how much publicity the #neverseconds story has generated for Martha Payne’s blog, when I checked Martha’s hit counter at 13:20 on 15th June 2012, the site had around 2.6m hits. Today that stands at 4.6m hits (and it’s still rising quickly).

Martha’s “Just Giving” page http://www.justgiving.com/neverseconds, supporting school feeding projects in communities where poverty and hunger prevent children from gaining an education, has raised well over £50,000 in the last 24 hours.

Well done, Martha !