#neverseconds – A lesson for us all in Internet marketing by Martha Payne (9 years old)

I suspect that many of you will have heard about the 9-year old girl from Argyll and Bute in Scotland, whose blog site http://neverseconds.blogspot.co.uk/ was the victim of censorship by her local council because it drew attention to the catering standards in her local school.

School dinners.....

I was monitoring the story yesterday and wrote a semi-geeky article on my website (and Intechnica’s blog site) about the impact that this appeared to have on the complaints page of the council website. (It broke!)

As a measure of just how much publicity the #neverseconds story has generated for Martha Payne’s blog, when I checked Martha’s hit counter at 13:20 on 15th June 2012, the site had around 2.6m hits. Today that stands at 4.6m hits (and it’s still rising quickly).

Martha’s “Just Giving” page http://www.justgiving.com/neverseconds, supporting school feeding projects in communities where poverty and hunger prevent children from gaining an education, has raised well over £50,000 in the last 24 hours.

Well done, Martha !

Author: Richard Bishop


One thought on “#neverseconds – A lesson for us all in Internet marketing by Martha Payne (9 years old)”

  1. Strange that Argyll and Bute council regard the publishing of photographs showing food served in their schools as criticism. Well done Martha!

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